Office goers will now have one more brand to choose from for their breakfast. SmithKleenBecham-the manufacturer of the famous health drink-Horlicks-are launching their brand of Conflakes,Oats and Noodles shortly.
This segment of the market is currently dominated by Kellogs and Pepsico. An estimated 200 crore is the current market share in this segment with projected increase of 25% every year. This enormous market potential has made SmithKleenBecham- enter into competition in India.